Dale Achabal is the L.J. Skaggs Distinguished Professor and Director of the Retail Management Institute at Santa Clara University. He also heads the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world.  Professor Achabal is active in research focusing on the development of decision support and knowledge systems, multi channel retailing strategies and retail patronage. 

Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi channel retailing strategy and marketing analytics. His current and former clients include AAFES, AT&T, Gap, IBM, Infosys, Levi Strauss, J.C. Penney, Jardine Pacific, Safeway, and Target corporations. He serves on the Board of Directors of Gottschalk’s (NYSE: GOT), RivalWatch and Goodwill Industries of Silicon Valley, as well as the advisory boards of several public and privately held information technology firms. He also serves as an expert witness in cases related to marketing and retailing issues. 

Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin. He has taught in the undergraduate, graduate, and executive development programs at a number of leading universities around the world, including the University of California – Berkeley, University of Florida, ACRS – Monash University, Australia, the Norwegian School of Management, Ohio State University, Oxford University – Templeton College, Sup de Co   Rouen, France, The University of Texas, and Tilburg University   Tias Business School in The Netherlands.